Become
Aware
Our sustainable clothing addresses important issues:
Become
Aware
Health
· Skin is the largest organ, it matters what you wear
· 9.6 million children in the U.S. have atopic dermatitis
· 10% of children in the US have eczema
· Environmental toxins are a leading cause of infertility
Environmental
· The fashion industry produces 10% of annual global carbon emissions
· Greenhouse gas emissions are expected to rise 50% in the next 8 years
· 87% of clothing ends up incinerated or in a landfill
Giving
Back
1 in 5 children and adolescents
in the U.S. suffer from mental health.
Panda describes individuality, growth
and mental wellbeing.
-Domingo Zapata
We want to raise awareness so we can come together and lower that statistic. Our Aware team partnered with artist, Domingo Zapata, to create a panda symbol that represented child and adolescent mental health awareness. Our goal is to integrate the panda symbol into organizations around the world to shed light on the powerful meaning behind it.
A percentage of profits of each licensed purchase of Aware’s product line will go towards our mental health awareness mission.
Awareness Panda Values:
Compassion and Empathy: towards individuals who are struggling with mental health issues, acknowledging the difficulties that people face and providing support and understanding, rather than judgment or criticism.
Self-care and Wellness: Awareness Panda represents the importance of self-care and wellness. Promoting mindfulness, and emotional well-being.
Courage and Resilience: being brave enough to seek help and support when we need it and working towards recovery and healing even in the face of setbacks and challenges.
Community and Connection: importance of community and connection in promoting a sense of belonging and support for individuals who may be struggling and fostering a community of understanding.
Our
Panda
Our
Panda
The Panda:
Represents strength, compassion and self-esteem. The strength of a panda symbolizes the willpower that is necessary for emotional mental health.
Compassion:
We as a society need to demonstrate the compassion that is necessary to help children with mental illnesses.
Open arms:
We as a society need to embrace this unrecognized epidemic of mental illness in our children. To fully embrace this epidemic, we need first to open our arms.
The Crown:
Allowing our children to rule their majestic destiny.
The Smile:
Represents the defeat and hope for a child’s happiness. Children are our future.
Panda describes individuality, growth
and mental wellbeing.
-Domingo Zapata
Giving
Back
Aware was created as a sustainable clothing brand by friends, women, mothers, and sisters with the vital mission of making a positive impact on our earth and giving back to our community.
Aware is woman -owned company that wants to make a difference by protecting our children, our communities and eventually the world.
As Aware grew, the company realized that mental health was a critical aspect of overall wellness that was often overlooked. We decided to expand our platform to include resources and support for mental health. We believe that mental health is just as important as physical health and that by promoting awareness and offering resources, we could make a positive impact on people’s lives.
Aware started partnering with mental health organizations to raise awareness and promote advocacy for mental health.
WBENC
Support women-owned businesses
There are 13 million women-owned businesses in the U.S., representing 42% of all businesses.
Yet there is still significant disparity in revenue and capital between these business and others.
WBENC is helping bridge that gap — through access to opportunities, programs that accelerate growth, and campaigns to influence consumer buying behaviors.
