What is Sustainable Fashion?

What is Sustainable Fashion

Since the early days of fashion, there has been a societal obsession with keeping up with the latest trends. However, this pursuit has taken a toll on our environment, as the industry is one of the most polluting in the world. In recent years, sustainable fashion has emerged as an answer to this problem, as it aims to create clothing and accessories using environmentally friendly methods and materials. While sustainable fashion can be more expensive than traditional fast fashion, there are many reasons why it is worth investing in.

What is Sustainable Fashion?

Sustainable fashion is a movement and process of designing, producing, purchasing, and wearing clothing, shoes, and accessories that protect people and the planet. The goal of sustainable fashion is to reduce the fashion industry’s negative environmental and social impact while creating positive change.

Why is Sustainable Fashion Important?

The fashion industry has a huge environmental impact. Today, it is responsible for 10% of global carbon emissions and is the second most polluting industry in the world, after oil. Sustainable fashion aims to reduce this impact by using eco-friendly materials, fair labor practices, and supporting sustainable initiatives.

Here are some facts and statistics from soocial.com about sustainable fashion:

  • 66% of consumers consider sustainability when they buy clothes.
  • 35% of US consumers are willing to pay significantly more for sustainable fashion.
  • Sustainable fashion is a growing industry, currently worth over 6.35 billion US dollars.
  •  The animal cruelty-free sector comprises a 40% share of the sustainable fashion market.
  •  One in three Americans would shop at a sustainable clothing store if one existed nearby.
  •  86% of American consumers express an interest in sustainable products.

What are some sustainable fashion materials?

There are many sustainable materials that can be used in fashion. Some of these materials include organic cotton, bamboo, wool, linen, and hemp. These materials are environmentally friendly and cause less harm to the planet than conventional materials such as polyester and nylon.

What is Slow Fashion?

Slow fashion is a movement that advocates for slower production cycles, better working conditions for workers, and more sustainable practices within the fashion industry. Slow fashion is about quality over quantity and is designed to last longer. Slow fashion brands include Eileen Fisher, Everlane, and Patagonia.

What are some sustainable fashion tips?

There are many ways to make your fashion more sustainable. Some of these tips include shopping secondhand, supporting sustainable brands, investing in quality pieces, and repairing your clothes. By following these tips, you can make a positive impact on the environment and the fashion industry.

What is the future of sustainable fashion?

The future of sustainable fashion is bright. With more and more people becoming aware of the negative impact of the fashion industry on the environment and on workers, there is a growing demand for sustainable fashion. This demand is leading to more sustainable brands, initiatives, and practices within the industry. As sustainable fashion becomes more mainstream, it will continue to have a positive impact on the planet and the people who live on it.

Aware is founded, owned, and operated by women. We approach everything we do with loving care and creative power, valuing earth-focused practices, physical and mental health, and artistry. Our goal is to change the way people think about fashion to show that they can look good AND support the environment with their clothing choices. To learn more, visit https://awarenyc.com/ 

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